Grow Your Revenues Without Chasing New Customers
Grow Your Revenues Without Chasing New Customers
For Membership Founders Tired Of Replacing Members
I show membership founders with 35–150 members how to cut cancellation rates by up to 20% and increase member lifetime value by 15–18%, without chasing new signups or burning out.
Results from founders like you:
You’re On The Cancellation Treadmill
Every month you work like crazy to bring in new members.
And every month, just as many quietly slip out the back door.
You launch. You market. You show up. But the net growth? Barely moves.
It feels like sprinting just to stay in place.
Because here’s the truth: every member who cancels early doesn’t just cost you their monthly fee. They take months of future revenue, potential referrals, and momentum.
You already paid to get them through the door. Their first month barely breaks even.
Profit starts in months two, three, and four.
That’s why fixing cancellations isn’t just about retention, it’s about finally getting paid for the work you’ve already done.
Not quite ready?
If you’re just starting out (under 6 months) or still building to $15K annual revenue, come back when retention becomes your bottleneck. I’ll be here.
Hi, I'm Anita Toth
HIDDEN REVENUE HUNTER
After 7 years working with membership founders, I’ve watched the same pattern repeat: great content, engaged community, but cancellations that eat profits faster than new signups can replace them.
Sound familiar?
I used to run a paid membership myself. I tried every growth tactic: more content, more launches, more hustle. But revenue stayed flat because I was losing members just as fast as I was gaining them.
Then I realized: growth wasn’t about getting more people in. It was about keeping the right people longer.
That became the Hidden Riches System™ a system that finds revenue in three places you’re already sitting on:
Money (increase member lifetime value)
Time (efficient systems that don’t require more of you)
Relationships (members who stay, refer, and actually love what you built)
I’ve used this approach to help dozens of membership founders reduce cancellations by up to 20% in just 8 weeks—without a single new marketing campaign.
Because the truth is: you don’t need more members. You need a better way to keep the ones you have.
Three Drivers. Three Kinds Of Wealth.
The Hidden Riches System™ finds revenue hiding in plain sight, in the members you already have. It unlocks three kinds of riches at once:
Here’s How We Work Together
I only work with membership founders who’ve read the book first. Here’s why. (And what happens next.)
Get The Book (Free)
Retention Riches walks you through the exact Hidden Riches System™ I use with clients. You’ll see how to identify your retention gaps, segment your members, and design for stay—not just signups.
Because I want you to know exactly how I work before we talk. If the approach resonates, you’ll know. If it doesn’t, we both save time.
Book Your Revenue Assessment
Inside the book, you’ll find a link to schedule a free 20-minute Revenue Assessment. We’ll look at your numbers, spot your biggest leak, and map out exactly where you’re losing revenue to preventable cancellations.
You’ll walk away knowing:
- Your biggest retention gap
- What’s costing you the most money
- Whether the Revenue Accelerator is the right fit
Revenue Accelerator
If we’re a fit, we implement the Hidden Riches System™ together. The Accelerator includes the Rapid Cancellation Rescue. It’s an 8-week sprint that gets immediate results.
- ✓
Your retention dashboard (so you finally see what’s actually happening) - ✓
Your segmentation strategy (Best-Fit, Good-Fit, Poor-Fit, VIP) - ✓
Your Stickiness Spark™ (the first-win moment that makes members stay) - ✓
Weekly implementation calls (you’re never figuring this out alone)
- Up to 20% reduction in cancellations
- 15–18% increase in member lifetime value
- Up to 5% boost in profit margins
Results That Speak
Innovative approach to scaling businesses
It is with great enthusiasm that I recommend Anita Toth of Hidden Revenue Hunters. Anita's profound expertise in growing recurring monthly revenue, combined with her genuine kindness and professionalism, sets her apart. Her dedication to assisting others is evident in her innovative approach to scaling businesses efficiently, without the burden of increased complexity or the need for additional hires. For anyone looking to creatively expand their business, a conversation with Anita is not just beneficial—it's essential. You'll find yourself grateful.
Meaningful steps to address cancellations
The insights we received were valuable, providing a fresh perspective that we incorporated into our broader retention strategies. By combining Anita's findings with our internal initiatives, we were able to take meaningful steps to address cancellations. I’d recommend Anita to organizations looking for actionable data to inform their retention efforts.
Get at the truths of what customers want
Not enough leaders place the task of getting feedback from members as a high enough priority. And that’s to their detriment. Anita and her team get at the truths of what member want and what they need to stay.
Start Here: Get The Book
Before we work together, I want you to see exactly how the Hidden Riches System™ works.
Retention Riches walks you through the exact process I use with clients to reduce cancellations by up to 20% in 8 weeks. Read it first. If it resonates, you’ll find out how to work together inside.